Paradigm Founder and Principal Bill Strand has authored an E-Book, “Rethinking Risk” to guide readers through the complexities of risk as it relates to financial planning and investing. Bill breaks down the components of risk and examines each one in a straightforward manner, helping investors to better understand their own individual perspectives on the question of the risk vs. reward and how these views influence decision making. In the book, Bill gives readers a series of questions to consider in examining their philosophies toward living with risk and investing for the future in spite of it.
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